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Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard—one of the world’s most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
- Understand the evolution of marketing and how to be at the forefront of future change.
- Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
- Achieve breakthroughs in innovative thinking in order to compete in modern business.
- Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.
From the Publisher
Every Chief Marketing Officer and aspiring marketing executive wants to be at the forefront of the world’s most innovative technologies and drive growth for their organization.
The problem is that most marketers don’t understand the emerging landscape of technologies, like infinite data, artificial intelligence, blockchain, 5G, and many more – let alone how to utilize them in their business strategy or effectively track their impact.
In the new book Quantum Marketing, Raja Rajammanar, CMO of Mastercard and named one of the world’s most influential CMOs by Forbes Magazine, shares how marketers are capable of affecting business results in unprecedented and powerful ways.
By reading this book, you’ll be able to understand how to combine the power of creativity with data and breakthrough technology to drive business growth.
Set your year up for success by implementing Raja Rajammanar’s playbook and establishing your stature on the C suite.
Don’t let another year go by failing to utilize the power of marketing and its most exciting inflection point in history: Quantum Marketing. Order today.
“This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.”
—Ivan Pollard, CMO, General Mills
“Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.”
—Conny Braams, Chief Digital and Marketing Officer, Unilever
“Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”
—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.
“Raja does a brilliant job showing how to reimagine and reframe marketing by combining the power of creativity with predictive sciences and breakthrough technologies to drive business growth. Quantum Marketing is a must-read for all C-Suite executives.”
—Ann Mukherjee, Chairman & CEO, Pernod Ricard NA
“Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.”
—Chris Capossela, CMO, Microsoft
“Quantum Marketing is a masterful guide to navigating marketing’s biggest disruption yet. Raja offers extraordinary insights and perspectives and pragmatic pathways to pursue. A must-read book for all business executives.”
—Keith A. Grossman, President, TIME
“Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.”
—Michelle Peluso, SVP Digital Sales & CMO, IBM
“Quantum Marketing is a deeply knowledgeable and thought-provoking book. Raja offers practicable insights to reimagine marketing for the dramatic transformation that is under way. This is a must-read book for all marketing practitioners and students.”
—Harris Diamond, Chairman and CEO, McCann WorldGroup
About the Author
Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder. Starting as a marketing trainee, he worked his way up through different companies, industries, and geographies around the world to become the global Chief Marketing and Communications Officer of Mastercard, which he has built into an iconic brand that is now rated amongst the top twelve brands globally.
He was named Global Marketer of the Year by the World Federation of Advertisers, as Forbes Top 5 World’s Most Influential CMOs, Business Insider’s 25 Most Innovative CMOs in the World, Ad Week’s Top 10 Most Tech Savvy CMOs in the World, Billboard’s 2018 Top Branding Power Player, and Campaign Power 100, and he is an inductee into The CMO Club Hall of Fame. He was elected as the President of the World Federation of Advertisers and is also on the board of directors of PPL Corporation (a Fortune 500 company).