McDonald’s Leans On Brand Familiarity in Vacation-Themed Ads

McDonald’s is a brand that is known throughout much of the world. And as Europeans travel for their holidays, the fast-food chain released a campaign to remind travelers of its worldwide presence. The “Geniess deinen Urlaub” (“Enjoy Your Vacation”) campaign from DDB Vienna is made up of four posters featuring visitor attractions that include stone…

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